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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management Features

ISBN13: 9780471690160
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Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing marketing opportunities.
The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the Kellogg School, the respected resource for dynamic marketing information for today's ever-changing and challenging environment.

 

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